Privacy Policy
Last Updated: November 2026
GEO Metrics makes this privacy policy available to you on the trygeometrics.com website in order to inform you in detail about how we handle your personal data and protect your privacy and the information you provide to us. If we make any changes to this policy in the future, we will notify you via the website or by other means so that you are aware of the new privacy terms and conditions. In compliance with Regulation (EU) 2016/679, General Data Protection Regulation and Organic Law 3/2018, of 5 December, on Personal Data Protection and guarantee of digital rights, we inform you of the following:
Data Controller
Owner: Human Trends AI SL
Registered office: Spain
Email: info@trygeometrics.com
Web: trygeometrics.com
If you have any queries, doubts or suggestions regarding how we use your personal data, you can contact the Data Protection Delegate at the following e-mail address: privacy@trygeometrics.com.
For what purposes do we process your personal data?
At GEO Metricswe collect and process your personal information in general in order to manage our relationship with you, the main purposes we have identified being the following:
Management and contracting of the products and services offered by our company.
To channel requests for information, suggestions and complaints that you may send us.
To keep you informed about events, offers, products and services that may be of interest to you through different communication channels, provided that you have given your consent (excluding data obtained from Google APIs unless related to service updates/functionality).
Management of the employment relationship, in the case of our employees.
Management of the commercial relationship with our suppliers.
Analysis and improvement of your user experience with our AI optimization tools.
Tracking and analyzing your brand's presence in AI responses for service delivery.
How do we collect your information?
We collect your personal information by different means, but you will always be informed at the time of collection by means of informative clauses about the data controller, the purpose and legal basis of the processing, the recipients of the data and the period of conservation of your information, as well as the way in which you can exercise your rights regarding data protection. In general, the personal information we process is limited to identification data (name and surname, tax identification number, telephone number and e-mail address), contracted services and payment and invoicing data. In the case of personnel management and selection, we collect academic and professional data in order to meet the obligations arising from the maintenance of the employment relationship or, where appropriate, to join our staff.
GEO Metrics social networks and this is another way of reaching you. The information collected through the messages and communications you post may contain personal information that is available online and accessible to the public. These social networks have their own privacy policies explaining how they use and share your information and LGEO Metricssends that you check these policies before using them to confirm that you agree with the way your information is collected, processed and shared. Through our website we collect personal information related to your browsing through the use of cookies. To find out clearly and precisely what cookies we use, what their purposes are and how you can configure or disable them, please see our Cookies Policy.
What data is shared with third parties?
Personal data such as your email address and the company you belong to are not shared with any third party and will be stored securely on our servers.
Payment details are shared with secure payment processors for the purpose of carrying out the payments associated with your subscription.
When GEO Metrics processes your brand data to analyze its presence in AI responses, we remove any personal identifiable information before processing. We do not share your queries, business data, or Google User Data with third parties except as required for service delivery or compliance with legal obligations.
User responsibility
By providing us with your data through electronic channels, you guarantee that you are over 14 years of age and that the data provided to GEO Metrics are true, accurate, complete and up to date. To this effect, the user confirms that he/she is responsible for the veracity of the data communicated and that he/she will keep this information suitably updated so that it corresponds to his/her real situation, taking responsibility for false and inaccurate data.
How long do we keep your information?
At GEO Metrics we only keep your information for the period of time necessary to fulfil the purpose for which it was collected, to comply with the legal obligations imposed on us and to meet the possible liabilities that may arise from the fulfilment of the purpose for which the data was collected.
In any case, and as a general rule, we will keep your personal information as long as there is a contractual relationship that binds us or you do not exercise your right to suppression and/or limitation of processing, in which case, the information will be blocked without giving it use beyond its conservation, while it may be necessary for the exercise or defence of claims or could derive some kind of liability that would have to be attended to.
Specifically:
In the case of having generated a user profile without having completed the payment, this information will be kept for a period of six months.
In the case of being a customer and having terminated the contract, the information related to the contract will be kept for a maximum period of one week, after prior notification to the customer.
In the case of receiving information from potential employees, such information will be kept for a period of one month.
Data related to your brand analysis and queries will be kept for the duration of your subscription and up to 3 months after termination to allow for potential service renewal.
To whom do we disclose your data?
In general, GEO Metrics does not share your personal information, except for those disclosures we are required to make based on legally imposed obligations.
However, in order to develop and provide the requested service, we may share your information with other companies and/or startup partners (excluding Google User Data, which is not shared with other companies except as described in the "Google Search Console data" section).
You can inform us of your objection to the transfer of your data, although in that case, it would not be possible to provide the requested service.
Although this is not a transfer of data, in order to provide you with the requested service it may be that third party companies, acting as our suppliers, access your information in order to carry out the service we have contracted from them. These third parties access your data following our instructions and without being able to use them for a different purpose and maintaining the strictest confidentiality.
Specifically, the collaborating companies that may process your data include:
Cloud service providers as responsible for the management of the servers.
Payment processors for handling subscriptions and transactions.
Email service providers for communications.
Likewise, your personal information will be at the disposal of the Public Administrations, Judges and Courts, for the attention of possible responsibilities arising from the processing.
International data transfers
Our servers are located in the European Economic Area (EEA) and we do not transfer your account or billing data outside it. The prompts you choose to track, including queries you add from Google Search Console, are sent to the AI search engines we monitor (for example ChatGPT, Gemini or Perplexity), some of which are operated by providers outside the EEA. Prompts are texts that you choose; please do not include personal data in them.
We have agreed with our suppliers that, for the provision of the contracted service, they make use of servers located in the EEA and if, in the future, we need to make use of servers located outside the EU territory, appropriate measures will be taken, which will be incorporated into this Privacy Policy, ensuring that such providers are covered by the EU-US Data Privacy Framework or by the European Commission's standard contractual clauses, or that other appropriate safeguards are in place.
What are your rights in relation to the processing of your data and how can you exercise them?
Data protection regulations allow you to exercise your rights of access, rectification, erasure and portability of data and to object to and restrict the processing of your data, as well as not to be subject to decisions based solely on automated processing of your data, where applicable.
These rights are characterized by the following:
They are free of charge, except in the case of manifestly unfounded or excessive requests (e.g. repetitive nature), in which case GEO Metrics may charge a fee proportional to the administrative costs incurred or refuse to act.
You may exercise your rights directly or through your legal representative or volunteer.
We must respond to your request within one month, although, taking into account the complexity and number of requests, the deadline may be extended by a further two months.
We are obliged to inform you about the means of exercising these rights, which must be accessible and without being able to refuse you the exercise of the right on the sole ground that you choose another means. If the request is made by electronic means, the information will be provided by electronic means where possible, unless you ask us to do otherwise.
If GEO Metrics does not comply with the request, it will inform you, at the latest within one month, of the reasons for its failure to act and the possibility to complain to a supervisory authority.
To exercise your rights, GEO Metrics makes the following means available to you:
By written request addressed to Human Trends AI SL, Ref. Exercise of GDPR Rights.
By sending an email to privacy@trygeometrics.com indicating "Exercise of GDPR Rights" in the subject line.
In both cases, you must prove your identity by enclosing a photocopy or, where appropriate, a scanned copy of your ID card or equivalent document in order to verify that we are only replying to the interested party or their legal representative, in which case you must provide proof of representation. Likewise, and especially if you consider that you have not obtained full satisfaction in the exercise of your rights, we inform you that you may lodge a complaint with the national supervisory authority in your country of residence.
Google User Data Limited Use Policy
GEO Metrics' use and transfer to any other app of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements. We strictly use Google User Data (your sign-in information and, if you connect it, your Google Search Console data) solely to provide or improve the user-facing features described in this policy. We do not use Google User Data for advertising, surveillance, or any other unrelated purposes.
Google Search Console data
If you choose to connect Google Search Console to a project, GEO Metrics asks Google for read-only access (scope https://www.googleapis.com/auth/webmasters.readonly). We never modify anything in your Search Console.
What we access. (1) The list of Search Console properties that your Google account can read, with the permission level of each; (2) the search performance data of the one property you select for the project: search queries, impressions, clicks, click-through rate and average position.
How we use it. Only to show you, inside the "Suggest prompts" feature, the real search queries that bring visitors to your site, so that you can choose which ones to track as prompts. We use it for nothing else.
What we store. The access credential (a refresh token) is stored encrypted. For each connection we keep only the most recent load of data, limited to the 500 queries with most impressions, which is replaced every time you refresh. We also keep a record of the connection (project, selected property, who connected it, status and dates).
What we share. We do not sell this data, do not use it for advertising and do not transfer it to third parties, other than the infrastructure providers that host our service on our behalf and under our instructions, with one exception that you trigger yourself: when you select a query and add it as a prompt, the text of that query is saved as a prompt of your project and, like any other prompt, is sent to the AI search engines we monitor (for example ChatGPT, Gemini or Perplexity) to measure your brand visibility. No other Google data leaves our systems. We do not use Google user data to train generalized AI or machine-learning models. Our staff only read this data with your agreement, to investigate a security issue or abuse, or when the law requires it.
Who can see it. The people who can edit the project you connected it to.
Deleting it. The stored credential and the stored queries are deleted when you disconnect Google Search Console, when the authorization expires or is revoked, or when the person who connected it loses access to the project. Prompts you created from the suggestions are your own prompts and are kept until you delete them. You can also revoke access at any time from your Google Account (https://myaccount.google.com/permissions), and ask us to delete anything we hold by writing to privacy@trygeometrics.com.
AI Data Processing
GEO Metrics uses artificial intelligence systems to analyze brand mentions in AI responses. When we process data through these systems:
We anonymize all personal data before processing.
We only use your data for the specific purposes outlined in this policy.
We implement technical safeguards to ensure data security throughout the analysis process.
We provide transparency into how AI systems analyze your brand data through our dashboard.
How do we protect your information?
GEO Metrics is committed to protecting your personal information.
We use reasonably reliable and effective physical, organizational and technological measures, controls and procedures to maintain the integrity and security of your data and to ensure your privacy.
In addition, all staff with access to personal data have been trained and are aware of their obligations in relation to the processing of your personal data.
In the case of the contracts we sign with our suppliers, we include clauses requiring them to maintain the duty of secrecy with respect to the personal data to which they have had access by virtue of the order placed, as well as to implement the necessary technical and organizational security measures to guarantee the permanent confidentiality, integrity, availability and resilience of the systems and services for the processing of personal data.
All these security measures are periodically reviewed to ensure their adequacy and effectiveness through cybersecurity audits carried out on a regular basis.
However, absolute security cannot be guaranteed and no security system is impenetrable, so in the event that any information processed and under our control is compromised as a result of a security breach, we will take appropriate steps to investigate the incident, notify the Supervisory Authority and, where appropriate, those users who may have been affected to take appropriate action.
Contact Us
If you have any questions about this Privacy Policy, please contact us:
Email: privacy@trygeometrics.com
Website: https://trygeometrics.com