Nico Bignu
CEO de GEO Metrics
Alhambra Search: GEO Metrics Organizes Spain's First Event Combining SEO and GEO
TL;DR — On October 2, 2026, GEO Metrics organizes Alhambra Search at the Escuela Internacional de Gerencia in Granada: Spain's only event bringing traditional SEO and GEO together on one stage. Five leading sector speakers, very limited capacity, 15 euros per ticket and exclusive waitlist-only access. If you work in search, digital marketing or AI visibility and cannot make it to Madrid or Barcelona to learn about this, this is your event.
While Madrid and Barcelona traditionally concentrate Spain's major digital marketing events, Granada is stepping up.
On October 2, 2026, GEO Metrics organizes Alhambra Search: Spain's first and only event that brings classic SEO and GEO together on one stage, the discipline that teaches brands how to appear in ChatGPT, Gemini, Claude or Perplexity responses.
It is not a massive congress. Not a conference held in a thousand-person auditorium. It is a very limited-capacity event, built for real networking, in one of Spain's most beautiful cities.
Why Alhambra Search and Why Now
Search is changing faster than most companies have been able to absorb.
More and more users are asking AIs directly instead of searching on Google. Those responses are built with a different logic from classic SEO and most professionals in the sector still are not clear on how that logic works, how to measure it or how to work it.
Alhambra Search was born from a simple question the GEO Metrics team asked itself: why does this conversation only happen in Madrid and Barcelona?
On October 2, that conversation comes to Granada.
The Event: Key Details
Date: October 2, 2026
Time: 16:00 to 22:00
Venue: Escuela Internacional de Gerencia (EIG), Granada
Price: 15 euros per ticket
Capacity: very limited, designed for real networking
Access: waitlist-only — no waitlist, no ticket
Tickets will not go on general public sale. Only those on the waitlist will get priority access to purchase when sales open.
For those who cannot attend in person, the event will be streamed live on YouTube.
Join the waitlist → alhambrasearch.com
The Five Confirmed Speakers
Pau Llambí
CEO of Growth Origin and co-founder of AI Marketing Mentor. Specialized in Go-to-Market, demand generation and the application of artificial intelligence to marketing and sales. Also a GEO specialist, focused on tactics to increase brand visibility and recommendation in ChatGPT, Gemini and Perplexity.
Nacho Chambó
CEO of Estudio Chambó, a Valencia-based consultancy specialized in SEO and Local GEO. Combines classic map visibility optimization with new synthetic search methodologies, helping local businesses rank in both traditional algorithms and AI-powered search engines.
Raúl Solana
SEO and Growth Manager at ConfiGrowth, with more than five years dedicated to SEO focused on generating real business results through organic traffic — from both Google and language models.
Alicia Puga Elvira
Digital marketing consultant specialized in content and instructor at Aumenta. Focused on translating complex AI concepts into practical tools for SMBs that want to position themselves better in the new search ecosystem.
Emilio García
Founder of Campamento Web, the most listened-to SEO podcast in Spanish, and of Search Lab. A reference voice in SEO and AI with more than 100 sector professionals interviewed on his podcast.
Presented by GEO Metrics
Alhambra Search is presented by GEO Metrics — the Granada-based platform for monitoring brand visibility across the 9 main AI engines: ChatGPT, Gemini, Perplexity, Claude, Copilot, DeepSeek, AI Mode, AI Overviews and Grok.
The event is backed by WordPress.com as Main Partner, and by Raiola Networks and the Escuela Internacional de Gerencia (EIG) as sponsors.
Nicolás Bignú, founder of GEO Metrics and event organizer, puts it this way:
"We wanted to do something nobody had done in Granada before: bring the conversation about how companies are going to be found on the internet to the city. There was no need to go to Madrid for that."
Who Alhambra Search Is For
The event is built for professionals who already work in search and want to understand how to integrate GEO into their practice. It is not an introductory event — it is an afternoon of dense learning and networking with people at the same point on the learning curve.
If you work as an SEO consultant and your clients are already asking how they appear in ChatGPT, Alhambra Search is where you will find concrete answers and applicable methodologies.
If you manage marketing for a company and want to understand what needs to change in your content strategy for AIs to cite your brand, this is the event.
If you are a freelancer or at an agency and want to add GEO as a service, the speakers will give you the framework you need.
And if you are in Granada or Andalusia and have been wanting to learn about this without having to travel to the capital, now is the moment.
GEO Metrics in the Context of the Event
Alhambra Search is also GEO Metrics' first public appearance as an in-person event organizer in Spain — a natural step for a platform that has spent two years being the sector reference in the Spanish-speaking market.
For attendees, the event is also an opportunity to see GEO Metrics in action, understand how to measure a brand's visibility across the 9 AI models and meet the team behind the platform.
If you already use GEO Metrics or are evaluating starting, Alhambra Search is where you can resolve questions directly with the team — in person, no support tickets.
How to Get Your Ticket
Tickets are not sold openly. The process is:
Join the waitlist at alhambrasearch.com
Receive priority access to purchase your ticket when sales open
Confirm attendance before capacity runs out
The price is 15 euros per ticket. Given the event's limited capacity, tickets will sell out.
Those who cannot attend in person can follow it live on YouTube — the link will be published on GEO Metrics' and Alhambra Search's channels.
Join the waitlist → alhambrasearch.com
October 2 · EIG Granada · 16:00 to 22:00
TL;DR — On October 2, 2026, GEO Metrics organizes Alhambra Search at the Escuela Internacional de Gerencia in Granada: Spain's only event bringing traditional SEO and GEO together on one stage. Five leading sector speakers, very limited capacity, 15 euros per ticket and exclusive waitlist-only access. If you work in search, digital marketing or AI visibility and cannot make it to Madrid or Barcelona to learn about this, this is your event.
While Madrid and Barcelona traditionally concentrate Spain's major digital marketing events, Granada is stepping up.
On October 2, 2026, GEO Metrics organizes Alhambra Search: Spain's first and only event that brings classic SEO and GEO together on one stage, the discipline that teaches brands how to appear in ChatGPT, Gemini, Claude or Perplexity responses.
It is not a massive congress. Not a conference held in a thousand-person auditorium. It is a very limited-capacity event, built for real networking, in one of Spain's most beautiful cities.
Why Alhambra Search and Why Now
Search is changing faster than most companies have been able to absorb.
More and more users are asking AIs directly instead of searching on Google. Those responses are built with a different logic from classic SEO and most professionals in the sector still are not clear on how that logic works, how to measure it or how to work it.
Alhambra Search was born from a simple question the GEO Metrics team asked itself: why does this conversation only happen in Madrid and Barcelona?
On October 2, that conversation comes to Granada.
The Event: Key Details
Date: October 2, 2026
Time: 16:00 to 22:00
Venue: Escuela Internacional de Gerencia (EIG), Granada
Price: 15 euros per ticket
Capacity: very limited, designed for real networking
Access: waitlist-only — no waitlist, no ticket
Tickets will not go on general public sale. Only those on the waitlist will get priority access to purchase when sales open.
For those who cannot attend in person, the event will be streamed live on YouTube.
Join the waitlist → alhambrasearch.com
The Five Confirmed Speakers
Pau Llambí
CEO of Growth Origin and co-founder of AI Marketing Mentor. Specialized in Go-to-Market, demand generation and the application of artificial intelligence to marketing and sales. Also a GEO specialist, focused on tactics to increase brand visibility and recommendation in ChatGPT, Gemini and Perplexity.
Nacho Chambó
CEO of Estudio Chambó, a Valencia-based consultancy specialized in SEO and Local GEO. Combines classic map visibility optimization with new synthetic search methodologies, helping local businesses rank in both traditional algorithms and AI-powered search engines.
Raúl Solana
SEO and Growth Manager at ConfiGrowth, with more than five years dedicated to SEO focused on generating real business results through organic traffic — from both Google and language models.
Alicia Puga Elvira
Digital marketing consultant specialized in content and instructor at Aumenta. Focused on translating complex AI concepts into practical tools for SMBs that want to position themselves better in the new search ecosystem.
Emilio García
Founder of Campamento Web, the most listened-to SEO podcast in Spanish, and of Search Lab. A reference voice in SEO and AI with more than 100 sector professionals interviewed on his podcast.
Presented by GEO Metrics
Alhambra Search is presented by GEO Metrics — the Granada-based platform for monitoring brand visibility across the 9 main AI engines: ChatGPT, Gemini, Perplexity, Claude, Copilot, DeepSeek, AI Mode, AI Overviews and Grok.
The event is backed by WordPress.com as Main Partner, and by Raiola Networks and the Escuela Internacional de Gerencia (EIG) as sponsors.
Nicolás Bignú, founder of GEO Metrics and event organizer, puts it this way:
"We wanted to do something nobody had done in Granada before: bring the conversation about how companies are going to be found on the internet to the city. There was no need to go to Madrid for that."
Who Alhambra Search Is For
The event is built for professionals who already work in search and want to understand how to integrate GEO into their practice. It is not an introductory event — it is an afternoon of dense learning and networking with people at the same point on the learning curve.
If you work as an SEO consultant and your clients are already asking how they appear in ChatGPT, Alhambra Search is where you will find concrete answers and applicable methodologies.
If you manage marketing for a company and want to understand what needs to change in your content strategy for AIs to cite your brand, this is the event.
If you are a freelancer or at an agency and want to add GEO as a service, the speakers will give you the framework you need.
And if you are in Granada or Andalusia and have been wanting to learn about this without having to travel to the capital, now is the moment.
GEO Metrics in the Context of the Event
Alhambra Search is also GEO Metrics' first public appearance as an in-person event organizer in Spain — a natural step for a platform that has spent two years being the sector reference in the Spanish-speaking market.
For attendees, the event is also an opportunity to see GEO Metrics in action, understand how to measure a brand's visibility across the 9 AI models and meet the team behind the platform.
If you already use GEO Metrics or are evaluating starting, Alhambra Search is where you can resolve questions directly with the team — in person, no support tickets.
How to Get Your Ticket
Tickets are not sold openly. The process is:
Join the waitlist at alhambrasearch.com
Receive priority access to purchase your ticket when sales open
Confirm attendance before capacity runs out
The price is 15 euros per ticket. Given the event's limited capacity, tickets will sell out.
Those who cannot attend in person can follow it live on YouTube — the link will be published on GEO Metrics' and Alhambra Search's channels.
Join the waitlist → alhambrasearch.com
October 2 · EIG Granada · 16:00 to 22:00
GEO Metrics organizes Alhambra Search on October 2 in Granada: Spain's only event bringing SEO and GEO together on one stage. 5 speakers, limited capacity, 15 euros. Join the waitlist.
Nico Bignu
CEO de GEO Metrics
Experto en GEO y AEO enfocado en hacer que las marcas sean visibles dentro de las respuestas generadas por AI. Dirige GEO Metrics, midiendo cómo modelos como ChatGPT y Gemini citan, clasifican y describen marcas. Su trabajo ayuda a las empresas a pasar de las clasificaciones SEO a la verdadera visibilidad en la búsqueda impulsada por AI.
Nico Bignu
CEO de GEO Metrics
Experto en GEO y AEO enfocado en hacer que las marcas sean visibles dentro de las respuestas generadas por AI. Dirige GEO Metrics, midiendo cómo modelos como ChatGPT y Gemini citan, clasifican y describen marcas. Su trabajo ayuda a las empresas a pasar de las clasificaciones SEO a la verdadera visibilidad en la búsqueda impulsada por AI.
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